uBetter
uBetter Wellness Circle
Agentic Commerce in production — an Agent Layer (v8.3 preview) case: Product-CEs sold through agent-led discovery, purchase, and post-purchase experience.
Executive Translation: The Agent Layer in action (v8.3 preview) — agent-led commerce converts wellness buyers into an owned, compounding participant network.
Five-Level Hierarchy
Organizer Branded Campaigns
Campaigns orchestrate participation. Each campaign is selected from the Campaign Framework Library and issues specific Digital Entitlements.
| Campaign | Framework | DEs Issued |
|---|---|---|
Agent-Led Discovery 3D Agent guides buyers through personalized product discovery, generating Participation Signals. | Agentic | Experience-DEProduct-DE |
Product Purchase Product-CE sold through embedded checkout with iSHANG-hosted SKU. | Commerce | Product-DE |
Post-Purchase Experience Creates ongoing engagement through wellness tracking and community features. | Experience | Experience-DEMembership-DE |
Advocate Recognition Bestows Recognition-DEs on repeat buyers and community contributors. | Recognition | Recognition-DE |
Customized Digital Entitlements
Digital Entitlements are the trust infrastructure. Each DE type is customized with the organizer's label and grouped by DE Layer.
Customized Trust Signals
Without Trust Signals, participation is invisible. With Trust Signals, participation becomes measurable, compounding over time into Trusted Relationships.
Outcome
Standard Outcome Chain
Buyer → Agent-Led Discovery → Purchase → Advocacy → Trusted Participant Network → Relationship Capital
Business Outcome
Buyer → Discovery → Purchase → Advocacy → Trusted Wellness Community
Key Results
Commercial Model
View the original case study page for additional context, media, and historical documentation.
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Organizations do not buy campaigns. Organizations buy a systematic way to create, measure, and deepen trusted relationships at scale.