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Web 2-to-3 會員系統計劃是採用Web3技術開發，是由革新的底層概念出發，讓每個會員共同擁有的去中心化應用。iSHANG正為ORIX（少數具有限制性許可銀行地位的金融服務公司之一）開發 Web 2-to-3 會員系統，為其現有的會員系統提供以下優勢：
1. 採用 Web3 技術開發的去中心化會員制度，讓每個人共同擁有自己所愛公司的一部分，但不涉及股份
2. 擁有會員 NFT 後，每一次貢獻都會累積，為自己的資產增值，創造了“付出越多，收穫越多”的文化，鼓勵會員與品牌共同成長
Not every NFT is tradable. Using the non-transferable NFT technology, organizations can mint NFT certificates with a unique ID to prove an achievement or milestone, professional qualification, and event attendance.
NFT certificates can be easily shared (non- transferable) and are immutable digital documents that can be verified at any moment with total transparency.
Case Study 1 : Grand Shanghai Watch & Jewellery (HK) Co. Ltd
並非所有 NFT 都可以交易，使用不可轉讓的 NFT 技術，機構可以鑄造具有唯一認證的 NFT 證書，以證明成就、里程碑、專業資格或活動出席情況等
NFT 證書可以輕鬆共享，並且是不可改變的數碼文檔，可以隨時以完全透明的方式被驗證
iSHANG 通過 HopeNFT 實施可持續發展目標和社會公益，增強和增強籌款能力，使有心人能夠擴大社區及其正面影響力。我們利用最新的 Web3 技術為慈善事業做出貢獻，並帶來以下好處：
1. 提高捐助者的參與度和知名度，每個人都可以加入並做出貢獻
2. 公司之間的 ESG 交易可以準確執行
3. 慈善活動可追踪，不涉及敏感公司信息或交易意圖
4. 避免繁瑣的審核程序和程序，簡單、快捷、安全、可靠
基於實體資產建立虛實互連的NFTs，通證化後賦予流動性及可塑性，開拓於數碼世界的潛在價值以實現不同領域的應用
個案分享 : Aaron Shum Jewelry (Diamond Guitar vNFT)
Phygital (Physical + Digital) Value-Backed NFT are a special type of NFT that is tethered with a physical collectible or valuable intellectual property.
Phygital NFTs offer a unique ownership experience that combines the physical and digital worlds, allowing consumers to buy, sell, and trade real-world physical goods in the digital world. They can help solve proof of provenance, provide proof of ownership, and unlock digital value.
Based on real assets to establish Phygital (Physical + Digital) NFTs, endowed with liquidity and plasticity after tokenization, open potential value in the digital world to realize applications in different fields.
「MISS IMX車模大賽」於2022年12月8日至11日舉行，iSHANG 破天荒利用 NFT 作為投票系統來進行 Miss IMX 投票選舉系統，並獲得以下好處：
1. 投票人可以保持匿名
2. 所有投票記錄都準確並安全保存
3. 沒有人可篡改和偽造結果(包括主辦機構及供應商)
4. 無需運用大量人手並能夠即時收集和處理投票
5. 所有投票狀況實時顯示, 大家可以隨時進行監察
6. 所有投票結果都可被審計驗證確保正確計算
個案分享 : Web 3 Voting for Ms. IMX 2022
Environmental protection, social responsibility and corporate governance have become important new topics for enterprises.
Decentralized solutions provide a transparent, simple, and efficient platform for ESG transactions and charity activities for organizations. Smart contracts can be utilized via NFTs to essentially tag and trace funds and how they are used.
Web3 Voting systems and surveys ensure safety, transparency, confidentiality, and real-time processing. Voters can be anonymous with all voting records securely stored on the blockchain, free from tampered or falsified, and can be audited and verified. The system automatically collects and processes votes in real-time with minimal labour.
For surveys, Brands can provide products or services as choices of rewards to customers and generate forward-looking market data by analyzing the customers’ choices.
In Web3, brands and consumers jointly find ways to increase the brand’s quality and value of the membership together.
Using blockchain technology, brands can design and mint membership NFTs to reward their loyal customers. Each NFT serves as a “digital membership card” that has a unique member ID.
Membership credentials (member status/levels) can be upgraded along time as members achieve various milestones as they achieve various Call-To-Action tasks assigned by the brands.
1. Members can claim and redeem services/rewards (i.e.: Members’ gift, special discount, unique products) with decentralized loyalty points.
2. Subject to the design of the brands, these membership NFTs can be tradable, often at higher value as membership status advances, which incentivizes members to continuously “engage to earn” with the brand.
