The First Miss IMX Contest Uses The Latest NFT Voting Technology To Select Winners

The recently concluded Miss IMX witnessed the use of blockchain technology in the selection of winners. The inaugural version of the contest, which ended on December 11, was organized by International MotorXpo Hong Kong (IMXHK). Thanks to a collaboration between IMXHK and iSHANG, an NFT-as-a-service (NaaS) company that specializes in Web3 solutions, NFTs were used in the voting process of the contest.

Overcoming the limitations of traditional voting

According to a release by the company, the NFT voting technology has the merits of overcoming the limitations inherent to traditional voting systems. 

Miss IMX is Hong Kong’s most prominent automotive-themed event. The winner of the contest as announced by the organizers is @Copy, while the 1st runner-up is @MiFan. Two contestants, @Wendy and @Selina are jointly 2nd runner-ups.

In her comment on the partnership that made Web3 NFT voting possible, Dora Li, Business Development Director at IMXHK, said: 

“We are very delighted that through strategic partnership with iSHANG, we can deploy the latest Web3 technology to ensure the fairness and excitement of voting experience of the first Miss IMX Contest, and breakthrough the limitations of traditional voting systems.”

The president and co-founder of iSHANG, Michael Leung, said that NFT is growing to have more use cases beyond in-game collectibles. According to Leung, the adoption of the technology in question represents the missing link between the digital space and the physical world:

 “NFT has developed from game-based items – 1.0 – to digital art – 2.0 – to now being a multi-purpose decentralized application that is adopted and used by brands, enterprises, financial institutions, public organizations, and governments – NFT 3.0.”

Leung added that the partnership between the IMXHK and iSHANG is just one way that the company has reified the digital world through its metaverse, which opens new opportunities for businesses as they target new customers.

Web3 NFT featuring real-time voting and transparency

The pioneer NFT voting used in the first Miss IMX contest involved the minting of s new NFT by each voter. This ensured fairness and transparency in the exciting new voting system. All the newly minted NFTs were done at the contest’s website and gave each voter a vote. This means that NFTs are equivalent to one vote and each voter is permitted to mint only one NFT.

The NFTs cannot be resold and are effectively tracked using blockchain technology. The iSHANG voting system encourages transparency by displaying voting status in real time. Another merit of the system is its confidentiality. Voters can choose to be anonymous in the tamper-proof system. The collation and processing of voting demand little effort since it is automated. The voting can also be subjected to an audit to make sure that it is correctly calculated. 

Voters rewarded with a collector edition NFT

iSHANG also announced the creation of its Royal Series and said that a collector version would be given to all participants who voted in the Miss IMX contest. A statement from the company said:

“Royal Series NFT” will feature dynamic gifs or short videos of the Miss IMX winners, and can be freely priced and resold on the iSHANG NFT marketplace and other NFT marketplaces (i.e: OpenSea).”

iSHANG describes its operation as the first NaaS (NFT-as-a-Service) business providing enterprise-grade solutions to businesses through its launchpad.

Web2-to-3 Membership & Lifestyle Program 

A decentralized membership system developed by Web3 technology, allows everyone to jointly own a part of a loved company but not involve shares.
Once owned by the membership NFT, every contribution will be accumulated and adding value to their own asset, which creates a “pay more get more” culture and encourages members to grow with the brand together.

This will close in 0 seconds

Branded Web3 Game & Metaverse

To deliver the best place for brands and enterprises to interact with the market, we build customized Web3 games by blockchain infrastructures and provide practical application solutions of decentralized virtual world experience. Customers can recognize and even sought after brands through the immersive experience.

This will close in 0 seconds

Collectible Phygital Value-Backed NFT

Based on real assets to establish Phygital (Physical + Digital) NFTs, endowed with liquidity and plasticity after tokenization, open potential value in the digital world to realize applications in different fields.

This will close in 0 seconds

Tokenization of ESG & Charity Projects

Environmental protection, social responsibility, and corporate governance have become new topics for companies. Decentralized application solutions can ensure that ESG transactions between companies can be executed accurately, and charitable activities can track the whereabouts of charitable funds without involving sensitive company information or transaction intention, and avoid cumbersome review procedures and procedures, simple, fast, safe and reliable.

This will close in 0 seconds

Decentralized Affiliate Marketing Programs

Leverage the advantage of blockchain to establish a streamlined and compact multi-level sales network. When a sale occurs, the pre-set smart contract is used to execute the profit sharing, and the income is directly obtained in the encrypted wallet.

This will close in 0 seconds

Web3 Voting Campaign & Survey

The data recorded on the blockchain is transparent, anonymous, and unmodifiable, it’s especially suitable for brands and enterprises to collect the most accurate market data.
In the Web3 customer feedback system we built, brands can provide customers with multiple different products or services as rewards, and then obtain valuable forward-looking market data by analyzing the choices of all customers.

This will close in 0 seconds

O2O Commerce for Exhibition and Live Event

We build e-commerce systems and execute purchase instructions on the blockchain, provide extended value for exhibitors by converting the huge traffic on the ground into sales and use limited booth space to generate unlimited business opportunities.

This will close in 0 seconds

“Proof-of-X” Non-Transferable NFT Certificate

With the advantage of non-tamperable, transparent, and permanent preservation after NFTs are minted, it provides certificate application solutions for brands and enterprises; enterprises can provide customers with qualification recognition and use it as a certificate so that it can be displayed and applied in the digital world.

This will close in 0 seconds

Decentralized Coupon, Voucher & Ticketing

Integrate traditional vouchers, coupons, e-tickets, and other certificates into the Web3 world, we use NFT technologies to change redemption only vouchers to interactive sales and marketing tools.
Holders can generate more products or services than the face value by completing pre-set tasks, they can directly redeem the original face value, or it can be resold directly at a custom price anytime, all decisions made by NFT holders and rights are protected by smart contracts.

This will close in 0 seconds

Crowdfunding & Trade Financing Program

Based on the decentralized fund-raising platform built on blockchain technology, creators can initiate fund-raising projects by NFT launching, rights and privacy of all participants are protected.
Through the identity authentication process of the platform, fundraisers need to take legal responsibility for their fundraising activities when enjoying the freedom and autonomy of decentralization.

This will close in 0 seconds

Web2- Web3 會員及生活交流計劃


This will close in 0 seconds

品牌定制的 Web3 遊戲和元宇宙方案

以區塊鏈技術為品牌及企業建立客制化Web3 遊戲,提供去中心化虛擬世界體驗的實際應用方案,令其客戶透過虛實互連的沉浸式體驗認識甚至追隨品牌,打造與市場互動的最佳場所。

This will close in 0 seconds



This will close in 0 seconds



This will close in 0 seconds



This will close in 0 seconds

Web3 投票和市場調查活動


This will close in 0 seconds

展覽和活動的 O2O 商務支援


This will close in 0 seconds



This will close in 0 seconds

Web3 優惠券、代金券及票據


This will close in 0 seconds



This will close in 0 seconds