메인스트림 브랜드 및 기업이 WEB3 시장에 진입하기 위한 관문

Web 2-to-3 會員系統計劃是採用Web3技術開發，是由革新的底層概念出發，讓每個會員共同擁有的去中心化應用。iSHANG正為ORIX（少數具有限制性許可銀行地位的金融服務公司之一）開發 Web 2-to-3 會員系統，為其現有的會員系統提供以下優勢：

1. 採用 Web3 技術開發的去中心化會員制度，讓每個人共同擁有自己所愛公司的一部分，但不涉及股份

2. 擁有會員 NFT 後，每一次貢獻都會累積，為自己的資產增值，創造了“付出越多，收穫越多”的文化，鼓勵會員與品牌共同成長

個案分享 : 飛行錦標賽

Not every NFT is tradable. Using the non-transferable NFT technology, organizations can mint NFT certificates with a unique ID to prove an achievement or milestone, professional qualification, and event attendance. 

NFT certificates can be easily shared (non- transferable) and are immutable digital documents that can be verified at any moment with total transparency.

Case Study 1 : Grand Shanghai Watch & Jewellery (HK) Co. Ltd

Case Study 2 : Gratia Christian College

並非所有 NFT 都可以交易，使用不可轉讓的 NFT 技術，機構可以鑄造具有唯一認證的 NFT 證書，以證明成就、里程碑、專業資格或活動出席情況等

NFT 證書可以輕鬆共享，並且是不可改變的數碼文檔，可以隨時以完全透明的方式被驗證

個案分享 1 : 大上海鐘錶珠寶（香港）有限公司

個案分享 2 : 宏恩基督教學院

去中心化聯盟營銷計劃（DAMP）解決了傳統 Web2 聯盟營銷計劃的不透明和支付週期問題

DAMP 追蹤聯盟營銷人員在區塊鏈上的推廣工作，無需成為經銷商即可通過推廣商品和服務賺取佣金。 當此類促銷活動發生交易時，智能合約會跟踪並驗證銷售情況，並立即將約定的佣金發放到綁定的數字錢包中

iSHANG 與世界飛行錦標賽 (WCAR) 合作開發 Web 3.0 遊戲和不同類型的 NFT，例如圍繞世界飛行錦標賽知識產權發展的主辦城市 NFT、飛行員 NFT、NFT 會員資格

1. 建設去中心化的虛擬世界體驗
2. 為品牌和企業提供與市場互動的最佳場所
3. 通過區塊鏈基礎設施定制Web3遊戲，讓客戶通過沉浸式體驗對品牌進行認知甚至追捧

iSHANG 通過 HopeNFT 實施可持續發展目標和社會公益，增強和增強籌款能力，使有心人能夠擴大社區及其正面影響力。我們利用最新的 Web3 技術為慈善事業做出貢獻，並帶來以下好處：

1. 提高捐助者的參與度和知名度，每個人都可以加入並做出貢獻
2. 公司之間的 ESG 交易可以準確執行
3. 慈善活動可追踪，不涉及敏感公司信息或交易意圖
4. 避免繁瑣的審核程序和程序，簡單、快捷、安全、可靠

個案分享 : HopeNFT

iSHANG 與香港美酒總商會 (HKGCWS) 合作，設計了一個 Web3 計劃來支持國際年度重點活動 – 美酒佳餚節 2023。它將結合多種 web3 應用程序，具有以下附加值：

與 HKGCWS 共同打造全球領先的Web3展覽體驗

1. 為參展商參與展會活動創造延伸價值
2. 將地面的巨大人流量轉化為銷售額
3. 與區塊鏈電商系統點對點執行購買指令
4. 利用有限的展位空間，開闢無限商機

基於實體資產建立虛實互連的NFTs，通證化後賦予流動性及可塑性，開拓於數碼世界的潛在價值以實現不同領域的應用

個案分享 : Aaron Shum Jewelry (Diamond Guitar vNFT)

基於區塊鏈技術建設的去中心化集資平台，創建者可自主規劃集資項目，再招募支持者以購買 NFT 形式參與項目。

1. 平台能透過身分認證流程，確保募資方需要為自己的集資行為負上法律責任，既有去中心化的自由自主又能制約惡意使用平台的行動
2. 各方的權益及私隱受智能合約保障

Phygital (Physical + Digital) Value-Backed NFT are a special type of NFT that is tethered with a physical collectible or valuable intellectual property. 

Phygital NFTs offer a unique ownership experience that combines the physical and digital worlds, allowing consumers to buy, sell, and trade real-world physical goods in the digital world. They can help solve proof of provenance, provide proof of ownership, and unlock digital value. 

Based on real assets to establish Phygital (Physical + Digital) NFTs, endowed with liquidity and plasticity after tokenization, open potential value in the digital world to realize applications in different fields.

Case Study : Aaron Shum Jewelry (Diamond Guitar vNFT)

為了突破傳統現金券、電子門票、代金券的限制，iSHAN G將其帶入 Web3 世界，並利用智能合約提供以下優勢：

1. 進行去中心化功能，讓優惠券成為互動工具，具有營銷和銷售功能
2. 持有者可以通過完成指定任務獲得比面值更多的產品或服務，或
3. 直接兌換原面值，全部由自己決定，並由智能合約保證權益

「MISS IMX車模大賽」於2022年12月8日至11日舉行，iSHANG 破天荒利用 NFT 作為投票系統來進行 Miss IMX 投票選舉系統，並獲得以下好處：

1. 投票人可以保持匿名
2. 所有投票記錄都準確並安全保存
3. 沒有人可篡改和偽造結果(包括主辦機構及供應商)
4. 無需運用大量人手並能夠即時收集和處理投票
5. 所有投票狀況實時顯示, 大家可以隨時進行監察
6. 所有投票結果都可被審計驗證確保正確計算

個案分享 : Web 3 Voting for Ms. IMX 2022

Environmental protection, social responsibility and corporate governance have become important new topics for enterprises. 

Decentralized solutions provide a transparent, simple, and efficient platform for ESG transactions and charity activities for organizations. Smart contracts can be utilized via NFTs to essentially tag and trace funds and how they are used.

Case Study : HopeNFT

Web3 Voting systems and surveys ensure safety, transparency, confidentiality, and real-time processing. Voters can be anonymous with all voting records securely stored on the blockchain, free from tampered or falsified, and can be audited and verified. The system automatically collects and processes votes in real-time with minimal labour. 

For surveys, Brands can provide products or services as choices of rewards to customers and generate forward-looking market data by analyzing the customers’ choices.

Case Study : Web 3 Voting for Ms. IMX 2022

In Web3, brands and consumers jointly find ways to increase the brand’s quality and value of the membership together. 

Using blockchain technology, brands can design and mint membership NFTs to reward their loyal customers. Each NFT serves as a “digital membership card” that has a unique member ID. 

Membership credentials (member status/levels) can be upgraded along time as members achieve various milestones as they achieve various Call-To-Action tasks assigned by the brands.

1. Members can claim and redeem services/rewards (i.e.: Members’ gift, special discount, unique products) with decentralized loyalty points.

2. Subject to the design of the brands, these membership NFTs can be tradable, often at higher value as membership status advances, which incentivizes members to continuously “engage to earn” with the brand.

Case Study : Air Race

Brands can leverage blockchain technology to build immersive metaverse and Web3 game experiences. Virtual destinations allow brands to bring their products and values to life. This creates customized experiences for consumers to connect and interact with brand’s products and services in the Web3 world while generating new revenue streams.

Web3 O2O Commerce System (WOCS) can help on-site promotions to increase the conversion rate from visitors. 

WOCS can function as an O2O ordering tool, membership system, loyalty program, payment gateway and marketing tool. 

Brands can also run an NFT live minting event to support hybrid Web3 marketing campaigns in both the virtual world and physical venue. 

WOCS can also function as a cost efficient cross-border payment solution.

Trade is a fundamentally decentralized system and is heavily intermediated–predominantly by banks, insurers, customs officials and other market participants. The decentralized nature of blockchain makes it a perfect fit for trade finance. 

Trade finance documents or obligations can be tokenized into NFTs. Storing ownership data on blockchain reduces the costs and complications of paperwork that is otherwise required to verify the process. 

Tokenizing the payment guarantee of the final buyer and digitizing invoices for factoring can also help credit supports to SMEs. 

NFTs can simplify and streamline trade finance assets, which will facilitate institutional investors to enter the market.

Traditional ticketing or couponing systems have proven to be vulnerable to fraudulent activities, which has led to lost revenue and dissatisfied customers. The unique ID and decentralized nature of NFT makes it a perfect next generation upgrade for traditional vouchers, coupons, and e-tickets. 

By utilizing blockchain, brands can issue digital coupons/tickets that are unique, tamper-proof, and traceable. These features make it extremely difficult for fraudsters to create counterfeits. Additionally, blockchain enables organizers to track the entire lifecycle of a coupon/ticket, from its creation to its redemption, which can help prevent scalping and unauthorized reselling.

Decentralized Affiliate Marketing Program (DAMP) solves the non-transparency and payment cycle issues from the traditional Web2 affiliate marketing program. 

DAMP tracks the promotion efforts from Web3 affiliate marketers on the blockchain. Affiliate marketers can earn commissions from promoting goods and services without being a reseller. When a transaction occurs as the result of such promotion effort, the smart contracts track and verify the sale and instantly releases the agreed upon commission to the affiliate’s digital wallet.