Coronet®
Diamond Guitar

  • GUINNESS WORLD RECORDS™ “The Most Valuable Guitar”
  • 11,440 pieces (400 carats) of diamonds
  • 1.6 kg of gold
  • Gibson 120th Anniversary Edition Guitar
  • Co-designed by renowned Hong Kong musician Mark Lui
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The Birth of The Diamond Guitar

GUINNESS WORLD RECORDS™ “The Most Valuable Guitar”

The guitar’s value increased from USD 2 million in 2015 to USD 5 million in 2022 (an average annual increase of 14%), and the appreciation is expected to be even more impressive in the future!

It was listed among the 20 “Hong Kong’s Top of the World” by the HKSAR Government.

In 2017, to celebrate the 20th anniversary of Hong Kong’s return to the Motherland, the HKSAR Government listed the 20 “Top of the World” since the city returned to China. The Diamond Guitar was named among the 20, along with Hong Kong Stock Exchange which has raised the most funds in the world, and the Tsing Ma Bridge as the world’s longest bridge that can be used for both railways and vehicles.

On March 20, 2015, it was awarded the “Most Valuable Guitar” by GUINNESS WORLD RECORDS™ in Hall 1 of Baselworld, Switzerland.

Pre-order vNFT

Coronet® Diamond Guitar vNFT

vNFT stands for Value-Back NFT. It is a special type of NFT that is tethered with a physical collectible or valuable intellectual property. With a small investment, collectors may communally share the ownership of a valuable or collectible item while maintaining its “integrity” as a piece of artwork and promoting liquidity of the virtual asset. vNFT owners are worry-free concerning the maintenance of their vNFT items. They will enjoy free trading of their vNFTs as well as the related financial benefits when the market value of their vNFT items appreciate, and even as valuable assets to be passed down to the next generation.

Coronet® Diamond Guitar is GUINNESS WORLD RECORDS™ “The Most Valuable Guitar”, valued at USD 2 million in 2015. It has increased to USD 5 million in 2022 with an average value appreciation of 14% per year. The Diamond Guitar is a physical art that was assembled by 2,869 uniquely designed individual parts, and hence each individual part is minted into a vNFT representing such specific part. These 2,869 unique parts, or units of vNFTs, are priced between USD 500 and USD 180,000 based on their unique design and art nature. Lovers of guitar, music, or artwork may own any one or more parts of this world’s one-of-a-kind artwork according to their preferences.

A-邊旁絲帶上小鑽石
B-冠玲瓏通花商標
C-冠玲瓏
D-細心
E-蝴蝶
F-葉
G-有鑽石I形字母
H-有鑽石心形
I-有鑽石U形字母
J-大心
K-花莖
L-漂雪
M-小冠玲瓏花團
N-中冠玲瓏花團
O-冠玲瓏商標板
P-大冠玲瓏花團
Q-冠玲瓏C形商標
A-邊旁絲帶上小鑽石
B-冠玲瓏通花商標
C-冠玲瓏
D-細心
E-蝴蝶
F-葉
G-有鑽石I形字母
H-有鑽石心形
I-有鑽石U形字母
J-大心
K-花莖
L-漂雪
M-小冠玲瓏花團
N-中冠玲瓏花團
O-冠玲瓏商標板
P-大冠玲瓏花團
Q-冠玲瓏C形商標
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Cash Voucher

vNFT Cash Voucher Terms and Conditions:

  • A $3,000 cash voucher is entitled to every $4,000 v-NFT purchase or multiples.
  • This voucher is non-transferable.
  • The cash voucher can only be used once, and cannot be used cumulatively or divided into multiple uses.
  • This voucher is only valid for shopping at the Coronet® Amazing Museum showroom.
  • In case of any disputes, the decision of Coronet Jewelry Co., Ltd. shall be final.

Priority Ordering

Pre-Order Form EN
Name
Name
First Name
Last Name

About the Creator

Dr. Aaron Shum is the President of Aaron Shum Jewelry Limited. In 1978, he started a business in Saudi Arabia and became a Belt & Road pioneer at the age of 21. With over 30 years of experience in jewelry business and after years of efforts, Dr. Shum has opened over 35 jewelry shops in UAE. His company and the product brand Coronet® have gained worldwide recognition and it is the first and only jewelry product brand in the history of Hong Kong exhibited in Hall 1 of the 100-year-old Baselworld.

Dr. Shum is actively involved in community services. He currently serves as executive committee member of The Chinese Manufacturers’ Association of Hong Kong, Vice Chairman of the Hong Kong Brand Development Council, Honorary Consul of the Republic of Yemen in HKSAR and Honorary Chairman of HKJMA. Dr. Shum was a council member of the Jewelery Advisory Committee of the HKTDC (1997-2007). In 1999, he organized and has always been the Secretary-General of the Hong Kong Business Community Joint Conference, a coalition of 66 organizations representing small and medium-sized enterprises. Dr. Shum is also a member of the Election Committee of The Fifth Term Chief Executive Election, Organizing Committee & CSR Foundation Chairman of the Guangdong-Hong Kong-Macao Greater Bay Area Economic and Trade Association.

He was awarded Honorary Fellowship by the Professional Validation Council of Hong Kong Industries in 2006. Dr Shum earned his Master Degree in Material Engineering from Beijing Yanshan University in 2003 and a PhD in Business Administration from South Pacific University of Malaysia in 2010.

Brand Story

Aaron Shum Jewelry Limited launches the flagship brand, CORONET, in 2005. It sweeps the world through its outstanding and unique mosaic technique and design. With its worldwide patented diamond setting, each piece of Coronet® is made of 7 high caliber diamonds set with NO PRONGS holding the center diamond, which showcases an eye-catching 399 facets instead of the typical diamond’s 57 facets for better brilliance. 

Each iconic piece is composed of diamonds with a six-sided design, creating what is known as the “solitaire effect.” This unique design surpasses the look and brilliance of a solitaire diamond, while the price is about 1/10 the price of a diamond that looks similar in size and brilliance. Coronet targets the young consumer market.

Coronet is the first and only brand in China and Hong Kong that was housed in the Prestigious Hall 1 of 100-year-old Baselworld, where Europe’s most distinguished brands such as Rolex, Hermes, Dior, and Patek Philippe were seen.

Since the creation of its first Guinness World Record with “Most Valuable Guitar”, 9 more Guinness World Records were set in the following 5 years, including “Handbag With The Most Diamonds (Coca-Cola bottle-shaped diamond handbag)”, ” Most Valuable Golf Club” and “Toilet With The Most Diamonds” made of 48,000 pieces of diamonds. Aaron Shum Jewelry Limited became the only company in the world with 10 Guinness World Records of “Diamond Art”.

  • With its worldwide patented diamond setting, each piece of Coronet® is made of 7 high caliber diamonds set with NO PRONGS holding the center diamond, which showcases an eye-catching 399 facets instead of the typical diamond’s 57 facets for better brilliance;
  • Each iconic piece is composed of diamonds with a six-sided design, creating what is known as the “solitaire effect.” This unique design surpasses the look and brilliance of a solitaire diamond, while the price is about 1/10 the price of a diamond that looks similar in size and brilliance;
  • With its outstanding design and superior value, Coronet is well-acclaimed in the international jewelry market (Affordable Luxury items);
  • Coronet is the first and only brand in China and Hong Kong that was housed in the Prestigious Hall 1 of 100-year-old Baselworld, where Europe’s most distinguished brands such as Rolex, Hermes, Dior, and Patek Philippe were seen;
  • The diamond guitar, adorned with 11,440 pieces of diamond (400 carats) and set in 1.6kg (57.67 oz) of 18k white gold, was estimated to have a value of USD$2 million by Guinness World Records in 2015;
  • The Legendary Jermaine Jackson performed with the CORONET® GUINNESS World Records Diamond Gibson Guitar with The Jacksons at BBC Proms in 2015.

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iSHANG is a Web 3.0 Phygital NFT Marketplace and co-ownership platform focusing on vNFT (Value-Back NFT) that is tethered with real-world physical art/collectibles, premium digital art and digital goods with intrinsic value. The brand-new NFT concept allows new generation collectors freely co-own their beloved collectibles with like-minded peers. iSHANG collectible co-owning platform provides:

1. Special services for managing legal, valuation, custodian, insurance coverage, and technology of vNFT during the initial minting process;

2. Launchpad for promoting the initial offering of vNFT;

3. Marketplace for facilitating private tamrading between collectors.

iSHANG is incubated by an award-winning professional advisory & consulting firm in Digital Asset & Decentralized Finance space – Coinstreet, and led by an enthusiastic team of professionals and thought leaders from the world of art, corporate finance, capital market, marketing & branding, digital asset, asset/wealth management, technology, and risk management.

NFT Disclaimer

The buyer should comprehend that the blockchain commodities or cryptocurrencies have extremely high volatility and uncertainty in their market prices. This vNFT product is not a financial product nor any investment or wealth management product, and it is not designed for investment purposes. No matter buying or selling this product, it is the buyer’s own decision and responsibility. iSHANG (the “Company”) cannot predict or manage the future price changes of the product. For any price fluctuation of the product, it has nothing to do with the Company. The company has no legal or financial responsibilities for any profits or losses caused by the trade or transaction of this product.

The purchase of this product does not mean that you have exclusive or dominant property rights to the works linked to this product. Although the works linked to this product have been produced with the consent and authorization of the material provider(s), the Company does not guarantee the possession, use, or sale of this product will not cause any infringement or dispute on the intellectual property rights of any third party. Should the buyer purchase this product, the Company will not be responsible for any claim from the third party on intellectual property rights or other legal rights against the buyer.

The buyer of this product should be aware of the laws and government policies of his/her residing country or region. The buyer should be aware of and understand the potential risks regarding this product or the works linked to this product, whether it might violate the laws, regulations, or government policies of the country or region. If any legal issue or illegitimate risk occurs, the buyer shall be self-responsible for it.