In Web3, brands and consumers jointly find ways to increase the brand’s quality and value of the membership together.
Using blockchain technology, brands can design and mint membership NFTs to reward their loyal customers. Each NFT serves as a “digital membership card” that has a unique member ID.
Membership credentials (member status/levels) can be upgraded along time as members achieve various milestones as they achieve various Call-To-Action tasks assigned by the brands.
1. Members can claim and redeem services/rewards (i.e.: Members’ gift, special discount, unique products) with decentralized loyalty points.
2. Subject to the design of the brands, these membership NFTs can be tradable, often at higher value as membership status advances, which incentivizes members to continuously “engage to earn” with the brand.

Case Study : Air Race